The All-New Genesis GV80 Sets a New Standard for Luxury
The luxury sphere has long been reserved for heritage brands with storied legacies that span the decades. Today, young and upcoming names have positioned themselves to create impactful footholds in order to re-define the market—from beauty and ready-to-wear to even the most unlikely places like automotive. In ‘Head-to-Heart,’ we take a look at two vehicles—one that helped to set the industry’s benchmarks and one that’s charting an entirely new path for the next generation.
New for 2021, we put the first-ever Genesis GV80 through its paces against a textbook standard for luxury, the Range Rover Sport. In an exploration into the 5-year-old Korean brand’s ingenuity versus the familiarity of a tried-and-true classic, our experts get behind the wheel to examine each vehicle’s range of comfort and craftsmanship.
Kerry Pieri, Fashion Director of Harper’s Bazaar along with Mara Balagtas, an automotive journalist and enthusiast, assesses the specs and details surrounding the Genesis GV80. From the available elegant Nappa-leather swathed seating to available road active noise cancellation complemented by ambient interior lighting to create a peaceful in-cabin experience—together, their design-forward approach will tackle every factor.
Join the duo as they depart from their day-to-day city life to explore the Upstate landscape just north of Manhattan. The Genesis GV80’s standard, semi-autonomous driving mode makes it easy to swap stop-and-go traffic for open roads. Equipped with plenty of intuitive driver assists, the available blind-spot view monitor and available remote smart parking assist system proved to keep them poised through every situation they encounter.
Not a competition, but an evaluation of unique skill sets—we go beyond the typical road test and take a closer look at how these vehicles make us feel. Can the uniquely minimalist aesthetic of the Genesis GV80 outshine the notions of traditional European luxury? We’re determined to find out.
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